Douglass and Lisa-Marie Hatcher recognize that businesses and organizations are increasingly using content creation to attract customers and drive loyalty. But they also understand that creating quality content consistently can be a struggle. That’s why this husband-and-wife team co-founded communicate4IMPACT, a business storytelling training firm located just north of New York City. communicate4IMPACT provides training that teaches businesspeople 3 simple story structures (called StoryHacks) to help them create better content faster. These story structures are the same ones used by many Oscar, Emmy, Golden Globe, and Tony Award winners.
Douglass and Lisa-Marie are also co-authors of Win With Decency: How to Use Your Better Angels for Better Business. Rooted in business storytelling, their book makes the business case for decency. It takes five human qualities—Humility, Empathy, Vulnerability, Gratitude and Generosity—and shows you how to transform those qualities into business skills that will help you and your business win in an increasingly-competitive marketplace.
Prior to co-founding communicate4IMPACT, Douglass led thought leadership and executive communications at Mastercard in Purchase, New York. Before making the move to Mastercard, he spent two decades in Washington, DC, working on Capitol Hill in senior positions in both the U.S. Senate and the U.S. House of Representatives. Lisa-Marie worked in various roles in both the public and private sectors as well. Those roles ranged from working for the Comptroller of the Army at the Pentagon to managing global accounts for American Express to growing sales for two pharmaceutical companies.
